Today marks the beginning of a whole new chapter for me. Remember how I
posted about my scholarship video to B-School, Marie Forleo's epic online business school for modern entrepreneurs? Well, I didn't get the scholarship, but my gut told me to sign up, so I had a heart to heart with my husband, and my parents, and decided to make the biggest investment in myself I've ever made. It's a wonderfully scary feeling, but I promised myself I was going to be courageous this year, and that fear wasn't going to stop me.
So, it's my first day in B-school today. Alumni of the program have said that there's life before, and life after B-school. I'm not quite sure where this journey will take me, but I'm very sure of one thing. I want a life and business I love! I want to enjoy waking up in the morning. I want to be passionate about the work I do. I want the family I've always dreamed of. And the only way I'm going to get there is if I start taking myself seriously, and take action.
One of the things I've thought a lot about lately is how mysterious making a living off of blogging seems to be. I mean, there aren't many bloggers who are really open about where the money comes from. Well, yes there's advertising, and yes there are affiliate links, and then sponsorships, but how does it all work? Which programs to join, which ad-networks to use, where to get sponsors, how much to charge them, how to grow the audience (besides the "make good content"), and more importantly, how to leverage that audience, what products sell etc etc etc? I want to demystify this for myself, and for you. So, I've decided to start sharing monthly income reports. It's a really scary step, but also a means for me to hold myself accountable, and motivate myself to work even harder to beat last months bottom line.
Now, I know money is a sore topic for some people. And, that for some, making money with blogging seems scammy. The thing is though, if I want to read quality blog content, someone has to create it. And, if someone is putting a lot of effort and time into creating amazing content, then I think it's more than ok if they make a decent living from it. We should ditch the preconceived notion, that a job is when you do something you don't really like in an office. I'd love to see more and more people create a job for themselves using the passions and skills they have. Wouldn't that be a much happier world? So, i hope you'll look at this as a sort of experiment to create a dream life, and you'll cheer me on as I try to figure it out.
Readership stats in February
Since advertising rates are dependent on the size of the readership, I'm also going to share an overview of how many pageviews and unique readers I've had for the past month.
Pageviews (February 1st - 28th): 64 310
Unique Visitors: 16 259
Money made
1. My Etsy shop - 51.65€
2. Love watercolor art - 17.09€
3. Adsense (sidebar ads) - 23.33€
4. Article for Mood - 45€
5. Amazon.com affiliate program - 0€
6. Modcloth affiliate program - 0€
Total: 137.07€
Money spent
1. Etsy fees + shipping fees - 19.34€
2. Shipping for art - 7.05€
3. Material for art - 6.98€
4. Shipping supplies (wholesale) - 29.96€
5. Clothing labels - 30.82€
6. Supplies for projects - 30.8€
Total: 124.95€
Note: As you see, I invested practically everything back into the business. Buys I regret though are the shipping supplies, which I won't need after I close shop. But, maybe they'll come in handy at a future time.
Net total: 12.12€
Thoughts and future plans
As you can see, my blog is far from profitable at the moment. Something I'm more than eager to change. As you probably notice as well, affiliate programs are not working for me at the moment. I've had the Modcloth banner up for months, and made 0€ through it, so I've dropped it with the new design, and am planning to drop the whole program. It's just not a good fit for the content I create.
I'm still fairly new to Amazon, but at this point not convinced. I've sent people over (I've got close to 90 click-throughs), but no buys which means no money. I'm going to try it out for a few more months and then make my final decision. I've seen it work for others, so maybe I should just tweak the way I use it.
My goal for the coming month is to find new affiliate programs that would better suit the craft blogging niche. After all, I do want all the links I share to be relevant to my content. Do you feel affiliate marketing to be sleazy? Does it bother you when a blogger uses affiliate links?
As for ad networks, thus far I've stuck with Google Adsense, but I'm looking at other opportunities. I just started with Sovrn, so we'll see how that goes.
I've had no interest in my sidebar ads, and haven't actively looked for sponsors either. Sponsorships is something I'm really interested in exploring further, though. I have an ongoing collaboration with PandaHall, but it's free products in exchange for exposure kind of deal, so I'm not making any money with that. What I'm hoping to do is actively seek out sponsors and pitch them myself, rather than waiting for them to come to me.
My Etsy shop has been a heart-ache for many months now. On the one hand, I'm in love with the idea of designing and creating collections of things and selling them. On the other hand, my business model for my shop is just not profitable. I couldn't make enough money even if I spent all day every day creating and listing new stuff, and all that stuff sold out immediately. That would also mean I wouldn't be able to blog. So, at this point, I'm thinking about calling it quits. There's no point in dragging along something that isn't working, putting my energy and efforts into it when the return-of-investment is slim to non. So, look out for a clearance sale some time in the next few weeks.
A new venture I'm taking on is expanding my blog into e-products, more specifically e-books, and e-courses further down the line. I have a series of books planned for the next few months, and the first one will come out at the end of this week. I'm officially done with all the projects, so all I need to do know is finish editing all the material.
I will be sharing a free project from the up-coming ebook and some behind the scenes peaks with my mailing list tomorrow. So, if you want in on the fun, join the mailing list by clicking on the button below the post, or by filling out the form in the sidebar.
Now, I'd love to hear from you. Did you find this post interesting? Would you love to follow my business story, as I go through B-School and try to make this a real, profitable business?
If you have any thoughts or insights to share, I'd love to hear them in the comments!
xo. Hanna

